Precise
Score cost, contribution, and performance. Define the policy pack. Preserve the decision and the resulting economic receipt.
Precise scores what earns its cost. Fou measures traffic authenticity. Engrammatic turns client-approved policy into pre-bid action before unwanted requests consume bidder QPS.
Precise does not need to become a DSP or a fraud-measurement vendor. The partnership adds a governed execution surface beneath Precise's economic intelligence while keeping every role distinct.
Score cost, contribution, and performance. Define the policy pack. Preserve the decision and the resulting economic receipt.
Observe served impressions and provide red, blue, mixed, or unobserved traffic evidence tied to campaign identifiers.
Join Fou evidence to bidstream context and execute approved allow, bid-down, block, or sample decisions before bidder entry.
Fou's served-impression observations train a client-specific sanitizer. Accepted requests reach the bidder. Bidder logs and outcomes return to Precise, where each intervention can be graded economically.
Fou connects campaign pixels or impression IDs to traffic-quality outcomes.
Engrammatic acts on entity history, rules, and learned similarity before bidding.
The client bidder spends QPS on a smaller, more intentional opportunity set.
Precise compares cost, contribution, reach, and outcomes with an auditable record.
The first deployment is designed to be reversible and falsifiable. Shadow the decision layer before activating a small live partition, retain a control group, and let Precise grade the result.
Product fit is based on Precise's public contribution methodology and marketing-science framework, plus the Fou Analytics bidstream-sanitizer concept.